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Preview — Manajemen Pemasaran by Philip Kotler
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Marketing Management was needed for my studies. Tons of useful information.
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin..more
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a..more
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
The best.
For those who acknowledged him/herself as a management student should read this book. very easy to understand and enrich your marketing knowledge from A to Z
I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment. Pokemon emerald randomizer nuzlocke gba download.
All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite
..morePhilip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver..more
Case Studies: 5/5
Authenticity: 5/5
Readability: 4/5
Relevancy for the present time: 5/5
Overall: The book deals with marketing in all of its shade and shape. It isn't just a textbook, it can be used as a guide for any marketer. Of course, it is not an exhaustive book teaching everything but this one is a must read.
If you are interested in case studies of companies around the world then this will enlighten you with new ideas.
Future generations should consider an editor.
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Ebook Manajemen Pemasaran Philip Kotler Edisi 13 Jilid 1
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar..more
Average rating 4.01 · 16,488 ratings · 954 reviews · shelved 73,648 times
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See a Problem?
Preview — Manajemen Pemasaran by Philip Kotler
![Ebook manajemen pemasaran philip kotler edisi 13 jilid 2 Ebook manajemen pemasaran philip kotler edisi 13 jilid 2](https://image.slidesharecdn.com/businessebook-kotler-marketingmanagement-130912195634-phpapp02/95/business-ebook-kotler-marketing-management-33-638.jpg?cb=1379015853)
- 1 like · like
Marketing Management was needed for my studies. Tons of useful information.
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin..more
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a..more
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
The best.
For those who acknowledged him/herself as a management student should read this book. very easy to understand and enrich your marketing knowledge from A to Z
I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment.
Sharon stone. All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite
..morePhilip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver..more
Case Studies: 5/5
Authenticity: 5/5
Readability: 4/5
Relevancy for the present time: 5/5
Overall: The book deals with marketing in all of its shade and shape. It isn't just a textbook, it can be used as a guide for any marketer. Of course, it is not an exhaustive book teaching everything but this one is a must read.
If you are interested in case studies of companies around the world then this will enlighten you with new ideas.
Future generations should consider an editor.
topics | posts | views | last activity |
---|---|---|---|
Earning Additional Money On The World Wide Web From Home | 1 | 1 | May 10, 2019 02:28AM |
The Terra An Hưng - Chủ Đầu Tư Văn Phú Invest | Hotline : 0917824422 | 1 | 2 | Apr 19, 2019 01:23AM |
digital marketing | 2 | 2 | Apr 15, 2019 01:18AM |
How To Worry For School Uniforms | 1 | 1 | Jan 31, 2019 12:50AM |
9 Awesome Health Benefits of Coconut Sugar | 1 | 1 | Nov 10, 2018 03:54AM |
Improving Website Conversion 5 Questions Have To Have To Answer | 1 | 1 | Nov 09, 2018 02:54AM |
Bigg Boss Season 12 New Marketing Strategy | 1 | 1 | Nov 01, 2018 01:45PM |
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar..more